tag:blogger.com,1999:blog-48705855302475554432024-03-19T01:17:09.528-07:00BookViral BlogAnonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-4870585530247555443.post-73853736758455392152017-03-14T09:09:00.000-07:002017-03-14T09:09:25.211-07:00Top 3 Tips For Writing Great Historical Fiction <br />
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Like any genre there are tropes and devices that authors invariably
weave through their narratives, but whether the overarching genre of
Historical Fiction or its subgenres there are a succinct number of
characteristics upon which the most memorable of bestsellers rise. The
bedrock for authenticity has to be robust research but the inclusion of
fact doesn’t necessarily make for a compelling read. Historical nuances
have to be repurposed to serve the narrative without losing their
symbolic impact. whilst avoiding the trap of having historical events
whirling too perfectly around a novels main character.</div>
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Clearly,
any view is subjective but we think our top 3 tips for writing
bestselling Historical Fiction are a good place to start when setting
out to write or refine Historical Fiction or its subgenres.</div>
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1 -
Whether real or imagined, nuanced dialogue breathes life into a
character and the period in which they live. Dialogue invariably
reflects the attitudes, biases, beliefs and social expectations of the
time but when too rigidly adhered to can come across as unwieldy and
detract from a reader's enjoyment. The trick here is to include just
enough vocabulary and phrases from the period to establish setting and
authenticity.</div>
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2 - Readers read Historical Fiction because they
are drawn to a time or place. They expect the past to come to life as
they turn the pages and an author who fails to deliver in this respect
faces the looming despondency of literary obscurity. More importantly,
readers want to be immersed in time and place from the every start.
Historical Fiction readers tend to be particularly discerning and
failing to deliver this in the opening paragraphs will see interest
quickly wane. Clothing, architecture and modes of transport are just
some of hundreds of period aspects that quickly establish time and
setting whilst helping to establish a theme that feels authentic in the
context of a novels period of focus.</div>
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3 - Historical Fiction
might be fact-centric but a plot must still make sense for the period of
time it covers and be true to historical events. This is equally true
of conflict which must accurately reflect the underlying social
commentary of the chosen era and helps to establish that all important
air of authenticity. It’s important to remember that Historical Fiction
not only represents a different way of doing things but reflects a
different way of thinking as well.</div>
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Despite its ever growing
popularity and the vast dearth of Historical Fiction novels released,
relatively few authors truly distinguish themselves or manage to carve
out a niche which sets them apart. A fine example of an author who has
successfully achieved this is Mary Morony whose Historical Family Saga
series Apron Strings has won a host of rave reviews with Kirkus
describing it as<span class="s0"><span class="e0"> "Brilliantly written" </span></span>and Mid West Book Review declaring it "<span class="s0"><span class="e0">The Perfect Read!</span></span> "The BookViral review can be found <span class="i0"></span><b><a href="http://www.bookviral.com/apron-strings/4585071286" target="_blank">HERE</a></b></div>
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As
we said earlier, any view is subjective and what we wanted to do with
this blog post was to provide a point of reference upon which you could
build. As always we hope we’ve given you something to reflect upon.
Whatever your thoughts we are always open to comments and ideas and if
you have a book you’d like to submit for review you can do so <b><a href="http://www.bookviral.com/submit-books/4592449554" target="_blank">HERE</a></b></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-84173059143832900002017-02-27T05:03:00.002-08:002017-02-27T05:03:29.201-08:00Classic Whodunits And The Formula New Crime Fiction Authors Can Still Use To Write Bestsellers.<div class="page_blog_49_27">
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Inspired by the best whodunits of all time...........</h2>
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<span style="font-family: Arial,Helvetica,sans-serif;">Classic whodunits revolve around the mystery that shrouds the murderer's identity and how the crime was committed. Their popularity has been an enduring genre presence in Crime Fiction but over time, they’ve become increasingly cliché ridden which sadly, more often than not, limits the element of surprise on the part of the reader, particularly when it comes to the reveal and the identity of the murderer.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Few Crime Fiction authors genuinely excel at successfully misleading their readers and revealing an unlikely suspect as the real villain of the story and those that do can invariably be found at the very top of Whodunit Bestseller lists. Of course, all genres evolve, conventions change and these days many Crime Writers lean towards the dysfunctional human relationships that orbit the murder victim. Playing to our fascination with serial killers, scalpel-wielding blood splatter pathologists, and cutting social commentary. Solving the Whodunit Mystery is still the heart of a detective story but authors are ever cognizant of the realities and uncertainties that plague the world around us and this creates an edgier sense of realism that comes through strongly in modern crime fiction.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Draw up a list of Best Whodunit Novels and you’ll be hard pressed not to include the likes of On Beulah Height by Reginald Hill, Tinker, Tailor, Soldier, Spy by John le Carré or Red Dragon by Thomas Harris. They certainly set the bar for emerging authors and those who have their sights set on a Whodunit Bestseller need to do their homework before putting pen to paper. There’s no doubt that V L Towler did hers. Selected by Attorney General Janet Reno as an Atlantic Fellow in Public Policy, conducting research at the University of London Institute of Advanced Legal Studies on Nigerian organised crime, her first novel, Severed, was ten years in the writing. Hands down one of the best Mystery & Forensic Crime Novels you will ever read, it has to be in contention for the ultimate Whodunit. You can read our review <span class="i0"><a href="http://www.bookviral.com/severed/4592052195" target="_self">HERE</a></span>.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">The greats certainly have a lot to teach us about writing Whodunits and probably none better known than Raymond Chandler whose Ten Commandments still stand the test of time.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">1) It must be credibly motivated, both as to the original situation and the dénouement.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">2) It must be technically sound as to the methods of murder and detection.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">3) It must be realistic in character, setting and atmosphere. It must be about real people in a real world.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">4) It must have a sound story value apart from the mystery element: i.e., the investigation itself must be an adventure worth reading.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">5) It must have enough essential simplicity to be explained easily when the time comes.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">6) It must baffle a reasonably intelligent reader.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">7) The solution must seem inevitable once revealed.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">8) It must not try to do everything at once. If it is a puzzle story operating in a rather cool, reasonable atmosphere, it cannot also be a violent adventure or a passionate romance.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">9) It must punish the criminal in one way or another, not necessarily by operation of the law…. If the detective fails to resolve the consequences of the crime, the story is an unresolved chord and leaves irritation behind it.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">10) It must be honest with the reader.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Following Chandlers guidelines will certainly get you off to a good start and help develop a compelling story and we hope we’ve given you something to reflect upon. Whatever your thoughts we are always open to comments and ideas and if you have a book you’d like to submit for review you can do so <span class="i0"><a href="http://www.bookviral.com/submit-books/4592449554" target="_blank">HERE</a></span></span></div>
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Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-88556164060065788492017-01-02T05:30:00.000-08:002017-01-03T03:18:03.034-08:00Author Email Marketing. Seperating the facts from fiction<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
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<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
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<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
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<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="51"
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mso-para-margin-left:0cm;
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mso-pagination:widow-orphan;
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<span style="font-size: small;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz4xCqq9bFFSZyH9F8uMlokp9mQpxm3Em3NwjDUzuD7rr9SDDZbsKxuAsKC7zN0a_ZyR-MsvTtvW24gyo57BG6PnO_6lQJH4sAOYU166FAOB5CaE-F4F-iS2CbmSp97twyUATm4zND-u0/s1600/Email.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz4xCqq9bFFSZyH9F8uMlokp9mQpxm3Em3NwjDUzuD7rr9SDDZbsKxuAsKC7zN0a_ZyR-MsvTtvW24gyo57BG6PnO_6lQJH4sAOYU166FAOB5CaE-F4F-iS2CbmSp97twyUATm4zND-u0/s400/Email.JPG" width="400" /></a></span></div>
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<span style="font-size: large;">There is an overwhelming tendency in indie publishing for authors to follow trends and no better example than in the building and growing of powerful mailing lists. To many authors, it’s considered the single most important element of their book marketing strategy but it’s often hard to define meaningful numbers underpinning this viewpoint. We went out to over 1000 of the authors we have worked with to find those with author mailing lists exceeding 2000 or more contact names to ask if they really do get a return on their investment. We identified 227 authors with mailing lists with 2000 subscribers or more with a surprisingly low 43% of authors rating email marketing as a major contributor to overall book sells.</span></div>
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<span style="font-size: large;">Now, we know there are a number of high profile authors who swear by their mailing lists and a few who make good money by selling the secrets of their success, but apart from testimonials, measurable success factors are hard to come by. At BookViral we believe that email marketing still has its place in an author’s marketing arsenal but far too often the hype exceeds the reality and ever increasingly many people simply divert marketing emails to their spam folders. With this in mind, we went out to BookViral readers and asked how often they deleted author marketing emails without reading them. The result was a staggering 78%! When we asked why the overwhelming response suggested there was nothing of interest in them.</span></div>
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<span style="font-size: large;">When you actually stop to reflect it’s not surprising. Most authors build their list by giving something away for free. That’s the overriding incentive for subscribing to a mailing list but far too many authors fall down when it comes to converting prospects into readers and readers into enthusiastic followers eager for their latest release. With potential readers glued to their inboxes 24/7 here are the top six things you must do to ensure your marketing emails do not end up being deleted as junk.</span></div>
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<span style="font-size: large;"><b>1. Build your mailing list</b></span></div>
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<span style="font-size: large;">Let’s cut to the quick here and say that numbers matter and all our research shows that an author needs a minimum of 2000 subscribers on their email mailing list before they realise a meaningful return on their investment. If you have yet to build an email list or are just starting out then take a look at our How To Create A Successful Mailing List post.</span></div>
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<span style="font-size: large;"><b>2. Establish your message</b></span></div>
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<span style="font-size: large;">First and foremost ask yourself what your subscriber will get from opening your email. They will already know you are an author because they signed up to be on your mailing list and the chances are you gave them something of value in return. What are you giving them this time around? We hate to break it to you but unless you are already a celebrity or household name then progress updates on your next release, a new cover reveal or simply reminding them that you are still there doesn’t typically deliver results. Choose your message carefully and give them something they want. It may be a promotion or a thought-provoking blog post but make every email count. You can’t afford to invest your time for no measurable return on your investment.</span></div>
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<span style="font-size: large;"><b>3. Choose the right marketing partner</b></span></div>
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<span style="font-size: large;">Choosing the right email marketing partner is a critical element of success. There is a host of powerful tools and providers offering a spectrum of services that range from sending out simple text-based emails to cleverly designed templates that demand they be opened. MailChimp remains one of the favourites because of its pedigree and longevity but others you should have on your radar include - Zoho Campaigns, Constant Contact and Infusionsoft.</span></div>
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<span style="font-size: large;"><b>4. Know your target market and above all be realistic</b></span></div>
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<span style="font-size: large;">You need to think about your target audience and don’t take it for granted that someone subscribing to your mailing list has an overriding interest in your genre or writing. Our recent poll of 2700 readers suggests that over 86% of people subscribe to an email list on a whim. Your target audience may, therefore, be far smaller than the size of your mailing list suggests but rather than see this as a negative think about the tone in your email and focus on projecting your brand. Get this right and the percentage of readers your emails connect with will soon begin to generate word of mouth recommendations for your books.</span></div>
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<span style="font-size: large;"><b>5. Draft, draft and draft again!</b></span></div>
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<span style="font-size: large;">Think of each email you send to subscribers as a mini-campaign and never, never, send an email on a whim or because you haven’t been in touch for a while. The best emails are the ones with clear messages that speak to your subscriber on a personal level. You need to be clear about what you want to achieve and once you have crafted it you need to take a step back. Send it to a friend and ask for their feedback, make sure the HTML works and that there are no typos or formatting problems. Each of your subscribers represents an investment of your time and possibly money, get it wrong and you may well lose a subscriber or end up on their junk list.</span></div>
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<span style="font-size: large;"><b>6. Measure your success</b></span></div>
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<span style="font-size: large;">Measurement and feedback provide you with the opportunity to refine future campaigns and build on your successes. Click rates, unsubscribe rates and sales can and should be measured with providers like MailChimp Zoho Campaigns, Constant Contact and Infusionsoft offering a host of great analytical features which will help you get the very best from each email.</span></div>
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<b><span style="font-size: large;">At BookViral we believe that knowledge is the foundation upon which to build success and as always we would welcome your feedback. </span></b></div>
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Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-85114970596091712252016-11-26T10:22:00.000-08:002016-11-26T10:22:37.142-08:005 Classic Children's Books To Give Your Children For Christmas<h3 style="text-align: justify;">
Classic Children's Books That Make Great Christmas Presents</h3>
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We’re never too old for picture books. Of course, it isn’t the same for everyone, but for many, illustrated books continue to have a profound effect on the way we recall our youth. Those halcyon days when imagination was unbridled and we were open to a magic that our later years often deny. Illustrated children’s books may often be short on page count but never the less remain one of the hardest books to write and achieve any modicum of success. They are a peculiar form of art in that it is only in the seamless melding of images to words that the magic transcends the page to spread by word of mouth. With Christmas fast approaching we asked our readers to recommend 5 classic picture books that would make great stocking fillers for children. The emphasis was on classics and we had over three thousand replies. They are stylistically different but each represents an author and illustrator who brings something magical to their pages and each one would make a Christmas present to be treasured.</div>
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So without further ado and in no particular order, let us delve into the first five:-</div>
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<span style="font-size: small;"><span style="font-family: "inherit" , serif;">1 - We can’t believe any top five list of the best-illustrated children’s books would be complete without the glorious illustrative prowess of the late Maurice Sendak. Thoughts will invariably turn towards “Where The Wild Things Are” and we were a little surprised when The Sign on Rosie’s Door, received considerably more mentions. Exuding a timeless charm it’s a testament to Sendak's unique ability to integrate fantasy and reality in a way that children so readily relate to.</span></span></div>
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<span style="font-size: large;"><span style="font-size: small;"><span style="font-family: "inherit" , serif;">2 - The Polar Express: By any stretch of the imagination Chris Van Allsburg is an exceptional illustrator, but never better than in this magnificent Christmas tale that has been wielding a magical yule tide hold over readers of all ages ever since its publication. The illustrations are quite simply stunning and inject the simplicity of his words with a magical spark that so assuredly ignites the imagination. In the bell that might only be heard by those who still believe in Santa, older readers are left reflecting on a magic that all too readily fades with the years. This the true genius captured in the Polar Express, raising the spectre of expectation whilst leaving the reader hungry for an illusion, that must be forever confined to the pages of a book.</span></span></span></div>
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<span style="font-size: small;"><span style="font-size: small;"><span style="font-family: "inherit" , serif;"></span></span><span style="font-family: "inherit" , serif;">3 - <a href="https://www.amazon.co.uk/Prayer-Christmas-Classic-Everyday-Year-ebook/dp/B00GL6G0HE/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1480183175&sr=8-2" target="_blank">The Prayer</a>: A Christmas classic for every day of the year, is there anyone who's read this book by Stephan J Myers and not choked back a tear? With its simple but elegant watercolour illustrations, when it comes to the seamless melding of images to words that magically transcend the page, The Prayer is an undeniable masterpiece which manages to explore the profound and idealistic nature of Christmas from the perspective of a child who has nothing. An incredibly powerful story and life lesson, few parents will read it and not want to hold their children a little closer as they reflect on the true meaning of <a href="https://www.amazon.co.uk/Prayer-Christmas-Classic-Everyday-Year-ebook/dp/B00GL6G0HE/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1480183175&sr=8-2" target="_blank">Christmas. </a></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY5iApQvfOmF4r3wRTtEkuy8I5otxuH6Wov7n3j4CkTQhI3A3yaeoGuiNYCgYAJsxDfJsIT88peVU5plA_daPfpSTw6x0dtBnSPZBNZZJEd7rN6lmg44MREIVXQT6OuxpXGxZ6xgfmHAg/s1600/Hugo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY5iApQvfOmF4r3wRTtEkuy8I5otxuH6Wov7n3j4CkTQhI3A3yaeoGuiNYCgYAJsxDfJsIT88peVU5plA_daPfpSTw6x0dtBnSPZBNZZJEd7rN6lmg44MREIVXQT6OuxpXGxZ6xgfmHAg/s400/Hugo.jpg" width="271" /></a></div>
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<span style="font-size: small;"><span style="font-family: "inherit" , serif;"> 4 – Hugo Cabret: Too many authors and illustrators come and go, but if one who is sure to withstand the yellowing of his portfolio, it is the very talented Mr. Brian Selznick. Hugo Cabret is an extravagant and infinitely elegant fantasy which radiates a brazen love for the magical perception and innocence of childhood. Fantastic, deceptively complex and a tad bizarre it stands both as a testament to the silent age of films and the ingenuity of a wonderfully creative mind. Rarely have black and white illustrations conveyed so much in the absence of words whilst imparting such depth of meaning. A hypnotic melody of images and words that never fails to capture the imagination, no matter how many times it is read.</span></span></div>
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<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4kJ260O4o4yLjsmM4Xhi1ePR1hhpkfGHe-R6-QB0hiaxX1MBaqWY12E1Bvr6U_v4V2BfU2Lq08d1ANB3A2R3gIkAh37uOLQ7M_9Z11qd4nLCEFZAGeFY-r2SFWaqP3Yyy2W93yCm15d8/s1600/Princess+and+the+pea.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4kJ260O4o4yLjsmM4Xhi1ePR1hhpkfGHe-R6-QB0hiaxX1MBaqWY12E1Bvr6U_v4V2BfU2Lq08d1ANB3A2R3gIkAh37uOLQ7M_9Z11qd4nLCEFZAGeFY-r2SFWaqP3Yyy2W93yCm15d8/s1600/Princess+and+the+pea.jpg" /></a></span></div>
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Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
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<span style="font-size: small;"><span style="font-family: "inherit" , serif;">5 – The Princess And The Pea: Although the tale has been told and illustrated countless times Child’s creative genius shines through. Eschewing traditional illustrations in favour of a series of three-dimensional miniature theatre sets which were photographed by Borland and creating a loving hybrid of style that is wholly engaging. A classic tale re-imagined with warmth and humour, Child seems to effortlessly capture that elusive magic so many authors/illustrators of children’s books strive for.</span></span></div>
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<span style="font-size: small;"><span style="font-family: "inherit" , serif;">Every Christmas brings a must-read children's book but the timely magic of a real classic never fades. For discerning readers who want to give their children something truly special, these are our must-read recommendations. Enjoy!</span></span></div>
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Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-86500068750566895072016-11-22T06:13:00.000-08:002016-11-22T06:13:30.283-08:00 7 habits of highly successful authors<br />
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Sowing The seeds of Publishing Sucess</h3>
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Social media has become an integral part of an author’s life. From research to marketing, getting it right can often be the difference between a bestselling book and one which slips into oblivion. Authors ignore the influence of social media at their peril, but it can also be an unwanted distraction. A few minutes browsing can turn into hours and with more and more of us watching TV shows online it’s frightening how much time we can squander when we could be writing. Of course, it’s all about balance and importantly there are a number of powerful habits we can form to ensure we get the balance right. It’s a sobering thought but always remember that time is finite and tomorrow is an aspiration, not a given! Visit the BookViral blog to read this article in full.</div>
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1.<span style="mso-spacerun: yes;"> </span>Setting yourself a realistic daily word count target is a great way to manage your time and your own expectations.</div>
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2.<span style="mso-spacerun: yes;"> </span>Writing is a creative pursuit that comes from within and setting aside some ‘You’ time is not only an important part of re-energising but for subconsciously tapping into the well of creativity inside you.</div>
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3.<span style="mso-spacerun: yes;"> </span>Don’t neglect family and friends. Time with the ones you love will provide you with the stability and support that will carry you through those times when your motivation and confidence are at an all-time low.</div>
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4.<span style="mso-spacerun: yes;"> </span>The old adage we are what we eat has never been truer than for authors. Head down working on a new book it’s easy to lose track of meal times and lean towards quick fixes. Eating healthily helps to recharge the mind as well as the body.</div>
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5.<span style="mso-spacerun: yes;"> </span>Publishing continues to change at an alarming pace. There are more demands on authors than ever before. Remember that you are first and foremost a writer and to succeed you need to put words on paper. Be realistic about what you can and can’t do effectively and don’t be afraid to delegate.</div>
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6.<span style="mso-spacerun: yes;"> </span>It’s easy to forget we have limits. There’s a certain romanticism about an author burning the midnight oil to complete a book but long hours lead to burnt out which will have a negative impact all around. Set yourself a routine and stick to it. Most importantly know when to stop. Turn off the phone and don’t be tempted to look at your emails!</div>
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7.<span style="mso-spacerun: yes;"> </span>Repetition leads to monotony. Few authors can write day in day out without the need for a break. Find the time to do something different. Learning something new not only provides an opportunity to relax but allows the creative mind to recharge itself.<br />
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Taken in turn these are simple habits to adopt but taken together they will help build the foundations for your success.<br />
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We all cope with the rigours of writing in our own way and we'd love to hear what you do to ensure a sense of balance and if you have a title you would like us to review you can find further details <a href="http://www.bookviral.com/submit-books-2016/4593097868" target="_blank">HERE</a><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-20244192657374566552016-10-30T05:24:00.000-07:002016-10-30T06:20:11.522-07:00The Best Book Awards For Authors To Enter<div style="text-align: justify;">
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Recognition that great books deserve.</h3>
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With the advent of self-publishing has come an ever growing number of book awards with much disparity between those whose primary focus is on making money and those recognising the literary accomplishments of authors. Invariably there is a cost associated with entry, even with the most prestigious, and authors need to consider both the award and the benefits before submitting a title for consideration. Some awards have evolved to cater purely for the self-published authors, but with the demarcation becoming ever more blurred in terms of quality it is rapidly becoming an even playing field.</div>
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There may be more book awards to choose from, but both readers and the media are still attracted to them and it’s a fact that winning a book award is likely to pique the curiosity of agents and booksellers with the added interest potentially leading to a surge in book sells. The mere fact that a book has won an award speaks volumes and no less than in the credibility stakes. A book award is still a badge of distinction and with thousands of self-published books being released on a weekly basis, the right book award tells a reader that the book they're considering has been vetted by and more importantly endorsed by publishing professionals. It’s this assurance that often makes the difference between a potential reader purchasing your book or not.</div>
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Authors should keep in mind though that readers are becoming ever savvier about the value of individual awards. Unless it’s the Nobel prize for literature, the Man Booker prize, or a mere handful in this esteemed league, a reader is more often than not likely to google an award to find out more about it. Far too many now offer an endless list of genres with first, second and third prizes in each one in addition to a host of other honourable mentions which find their way on to medallions. In short, you pay your entry fee and with so many winners up for grabs you are all but guaranteed some sort of recognition. Consider for a moment Margaret Atwood’s Booker win in 2000 with The Blind Assassin and ask yourself in all honesty if it would have been the same notable achievement if she’d been just one of a hundred other winners. </div>
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Now there are always two sides to any perspective and it may be that any award will suit an author’s need for recognition but when we started the Millennium Book Award we wanted to do something a little different. First of all we wanted to limit the number of entries to just 1000 titles a year, at which point we don’t accept any more entries, Secondly we wanted to create a book award that not only recognised distinguished fiction but by limiting the number of winners made it an award worth winning and would add real gravitas to an author’s body of work.</div>
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It’s great to say you’re an “award winning author” but as with all things in life, there is far more satisfaction and prestige to be gained from something that is a little more elusive. We’re in no doubt that recent years have seen the emergence of some truly brilliant author-centric awards but with the constraints of budgets and time that the majority of authors have to juggle it’s ever more critical to pick the right awards to enter. It’s important to do a little reconnaissance up front. Consider the categories, but look at the calibre of previous winners and the judges too.<br />
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Whichever award you chose to enter make sure to follow their guidelines and above all make sure editing and cover design don't let you down. Publishing a book is incredibly rewarding and receiving the recognition of a book award is tremendously uplifting.<br />
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<b>Whichever ones you choose to enter the team here at BookViral wish you the very best.</b></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-47742533503947300122016-10-27T12:43:00.001-07:002016-10-27T12:43:07.751-07:00How to build the right author connections to sell more books.<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipwovPhJjVao7YFa0_hWN9qw3GLw3N4HaEGVdXL-s3PyGf6mkax4y6wltu4O8QxRomUMJqQRop59_gdM2LXC95AloDr74xV-5aemLcAqt19JGFsqz4VtSrWmsLdBeZSETdYPqbygouGTY/s1600/ernest+hemingway.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipwovPhJjVao7YFa0_hWN9qw3GLw3N4HaEGVdXL-s3PyGf6mkax4y6wltu4O8QxRomUMJqQRop59_gdM2LXC95AloDr74xV-5aemLcAqt19JGFsqz4VtSrWmsLdBeZSETdYPqbygouGTY/s640/ernest+hemingway.JPG" width="640" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">With the
growth of indie publishing has come a dearth of organisations providing author
services and alliances that bring them together, but when you really think
about it the words of Ernest Hemingway are as true today as they were when he
spoke them.</span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">Hundreds
of new authors appear on the scene daily and often see themselves as a part of
a global tribe of authors, all pulling for each other, but to succeed as an
author, especially as a self-published author, often requires a reality check.
Unless you’re publishing for vanity, you have probably set your sights on
building a growing following, readers who will rush out to buy your next book,
but when it comes to promoting your book the ‘global author tribe” will only
take you a short skip and a hop along what is often a long and arduous journey. </span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">As
authors we gather together in increasingly virtual spaces, we invariably
applaud the new releases of those we know and sing each other’s praises, but
unless you are already at the top of your game the reciprocal impact on book
sells is more often next to nothing unless you are lucky enough to attract the
attention of a heavyweight influencer. So how far do we go when building
connections that have a significant impact on book sells and more importantly
how much time should we dedicate to it.</span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">As -
Edgar Rice Burroughs said, “If you write one story, it may be bad; if you write
a hundred, you have the odds in your favour.” Publishing has become one of the
most competitive industries in the world. Few authors make it with their first
book and if they are unable to satisfy the wants of their readers they will
lose them. It’s as simple as that. With the advent of self-publishing readers
now have an enormous choice of fiction and authors have to write and release at
a fervent pace or risk anonymity. That’s why we believe eighty percent of an
author's time should be given to their writing and twenty percent to what is
broadly termed marketing.</span></span></span></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">The
‘Global Author Tribe’ is made up of a myriad of sub-tribes catering to all genres
and of course there are the reader tribes to which so many authors are forever
indebted. The trick is to pick the right tribes in which to invest your time.
You can’t engage with every tribe, even with social media scheduling tools to
take the lion's share of the burden and keeping your interaction authentic is
critical.</span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">You have
probably heard that email lists are a great way to build connections. Don’t
believe it. Ten years ago they certainly delivered big returns for canny
marketers who made the investment of time and money but with personal email
addresses constantly filled with spam, an overwhelming majority of people
simply hit the junk mail option. Email lists are invariably built on the basis
of giving something free in return for an email address but there‘s an
enormous heavy hitting Gorilla called Amazon that provides all the free books a
reader could ever want. Email lists do not work for the majority of authors so
don’t waste your time. If you don’t believe us look out for our author survey with
the statistics to prove our point.</span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span style="font-size: large;"><span style="font-family: inherit;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">No. When
it comes to making the connections that work always make word of mouth your
focus and contrary to much-touted marketing lore don’t invest the bulk of your
time in online social mediums. Not everyone is on Twitter or Facebook. In fact
at the time of writing this blog Twitter and Facebook are woefully silent on
the number of dormant and fake accounts that litter their sites. Do something
that has consistently delivered results for authors and start small but with big
ideas. Remember that word of mouth is the most powerful form of marketing in
the world and it begins with one person turning to another and telling them to
read your book. </span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><span class="hscoswrapper">Yes, it can happen online but a tweet and post are gone in the
blink of an eye and word of mouth recommendations that simply flare and wither
on the vine are not worth a major investment of your time. Think of the
connections you make and your word of mouth strategy as your big guns and like
all big guns they are at their most devastating when concentrated in one area
for a period of time. So start with forums and communities that are local to
you or niche genre communities online.<span>
</span>These are the areas in which you will build real and meaningful connections
and ultimately where you will find the advocates who will help promote your
books. The most important thing to remember is that whether face to face or
online, the connections you build need to be authentic to prosper and your
fellow authors are often the most avid readers. Build these connections,
reciprocate, and in the medium, to long term, you will reap the rewards with a
growing following and increased book sells.</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-11915403196386365202016-05-27T03:29:00.000-07:002016-06-09T09:05:02.604-07:00Should authors pay for book reviews?<!--[if gte mso 9]><xml>
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<br />
<h3 align="center" style="text-align: center;">
<span style="color: #660000;"><span style="font-family: inherit; font-size: x-large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Information <span style="font-family: inherit;">that every author needs</span></span>.</b></span></span></h3>
<span style="font-family: inherit;">
</span><br />
<div style="text-align: justify;">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBc8Rrl-ueDMD0OoTt1719AHlF-ga9DusPCN5ofb41vKRmadQnQU9FVdf7DWGDIYY83bp-iOQsqlXk6l2VZUGfmlt6XNCoif599f3PQttqYZye6S-8fgNKLhhGFpeWjGGz8OuH3zzOfTg/s1600/money.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBc8Rrl-ueDMD0OoTt1719AHlF-ga9DusPCN5ofb41vKRmadQnQU9FVdf7DWGDIYY83bp-iOQsqlXk6l2VZUGfmlt6XNCoif599f3PQttqYZye6S-8fgNKLhhGFpeWjGGz8OuH3zzOfTg/s400/money.JPG" width="400" /></a></div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">It’s a question that’s courted more than a
little controversy over the years, but there’s a significant difference between
paying for a book review with no influence over the resulting review and paying
for a review that is guaranteed to be overwhelmingly favourable, Aka those
commonly found on the likes of Fiverr. Unfortunately, the distinction is often
lost and in doing so a powerful marketing opportunity may be overlooked for the
sake of allowing prejudice to influence thinking.</span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<span style="font-family: inherit;"><span style="font-size: large;">
</span></span><br />
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">Let’s be honest, every author hopes his or her
book will receive glowing reviews, but a handful of two line reviews from
friends and family or poorly worded reviews from someone who’s been paid $5 to
read and write a review for your book, simply doesn’t cut it. Now, before you
take umbrage with that last sentence, we certainly aren’t demeaning the support
an author gets from friends and family, in fact it often proves a godsend, but
the truth of the matter is that a positive review from a widely known, professional
and trusted reviewer is worth its weight in gold. Every book, whether it be by
a known or unknown author publishing for the first time stands a chance of
becoming a best seller, the deciding factor is often how quick it can build momentum
and professionally written, insightful and compelling reviews are a major part
of the success factor. The problem for
most authors is that they sit on the fence, unsure which side of the argument
to come down on.</span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;">
</span></span><br />
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">At BookViral we believe that information is the
foundation of success and we wanted to offer something more substantial than hearsay
and conjecture. Now before we do, and for those reading this who are unfamiliar
with the services we provide, let’s be absolutely clear and say we don’t provide
paid reviews. We commission reviews as part of our promotions, providing
exactly the same service as Kirkus or Publishers weekly. The difference is that
whereas those esteemed bodies will take an author’s money and are quite happy
to return a bad review, we screen the books we promote and if our commissioned
reviewers return a bad review we return the authors money and we don’t publish
it. Life is hard enough in modern publishing without paying good money for a
bad review!</span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">
</span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">Now it’s clear that we all have ‘skin in the
game’, so simply asking the authors we’ve worked with if they favour paying for
professional reviews would add little value. We wanted to dig a little deeper
and find a correlation between paid book reviews and increased book sales.
We’ve worked with over 1800 authors in a little under two years and have an
ever-growing author mailing list of over 25,000 so we are reasonably well
placed to ask the most pertinent questions.</span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<span style="font-family: inherit;"><span style="font-size: large;">
</span></span><br />
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">Whilst any information collected can be presented with a bias we wanted to
keep our survey as succinct as possible. Now keep in mind that paying for
reviews is a commonplace practice and when it comes to professional reviews
they aren’t cheap. You’re paying for professional insight garnered over many
years, often decades, and you can be confident that a highly experienced
reviewer will read your entire book in full and follow clear guidelines in
writing your review. The costs vary but
on the date this post was first published typical fees were <a href="https://www.kirkusreviews.com/author-services/indie/?utm_source=bing&utm_term=Kirkuse%20Reviews%20Indie&utm_campaign=Brand&utm_medium=cpc&utm_content=BYBmQE9e%7Cpcrid%7C3965077971%7Cpkw%7CKirkuse%20Reviews%20Indie%7Cpmt%7Cbb%7Cpdv%7Cc%7C" target="_hplink"><span style="color: black;">Kirkus</span></a>,
(standard service $425, express service $575), Blue Ink Reviews ($495 for the
review to be completed in 4-5 weeks), and BookViral ($152 for review to be delivered in 12 working days).</span></span></span></div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">
</span></span><span style="color: #660000;"><span style="font-family: inherit;"><span style="font-size: large;"><b>Our survey was responded to by 1,237 authors and the questions we asked
were:-</b></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<ol><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #660000;"><span style="font-family: inherit;"><span style="font-size: large;"><b>How many times have you paid
for a book review? </b></span></span></span></span></li>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #660000;">
</span></span>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #660000;"><span style="font-family: inherit;"><span style="font-size: large;"><b>How much have you paid for
professional book reviews?</b></span></span></span></span></li>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #660000;">
</span></span>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #660000;"><span style="font-family: inherit;"><span style="font-size: large;"><b>Do you believe paid reviews
have had positive impact upon your book sells?</b></span></span></span></span></li>
</ol>
<br />
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;"><span style="font-weight: normal;"><span style="color: windowtext;">So, should
authors pay for book reviews? We would rather you cast an eye over the
responses from our latest survey and draw your own conclusions, but it does
still seem that a five star review from a top book review site still carries a
great deal of kudos. In our first blog post titled </span><a href="http://bookviral.com/blog/4582795906/The-Secret-Of-Viral-Book-Sales/10541424" target="_blank"><span style="color: windowtext; text-decoration: none;">The Secret Of Viral Book Sales</span></a><span style="color: windowtext;"> we shared a formula for creating viral book sells
and it should be remembered that compelling, professional reviews are one of
the most powerful forms of publicity you can get. </span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBw-cWk9na7gw9s3oa2BGE48LhsR86DUmWuxVJRaAOpxv98fa6_Gm_xza04G_IhGhuqN84fG23sGTdR2Pk6disUlvcs2D8biUggNm6AWJpd8eWDq2Lb7uPuYltT0F0utrQjX7WCJzWNgY/s1600/paid+reviewstats.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBw-cWk9na7gw9s3oa2BGE48LhsR86DUmWuxVJRaAOpxv98fa6_Gm_xza04G_IhGhuqN84fG23sGTdR2Pk6disUlvcs2D8biUggNm6AWJpd8eWDq2Lb7uPuYltT0F0utrQjX7WCJzWNgY/s640/paid+reviewstats.JPG" width="420" /></a></div>
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<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "inherit" , serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-size: large;">As always, it's
great to have made the connection with you and we hope we have given you
something to think about. We'd also like to draw your attention to the 2016
BookViral Book Awards. We value originality and great writing and if you are
confident your book will meet our expectations you can submit it by clicking on
this link <a href="http://bookviral.com/submit-books/4592449554" target="_blank">SUBMIT BOOKS.</a></span></span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "inherit" , serif;"> </span></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-51098681995495866432016-03-04T06:20:00.000-08:002016-03-06T11:20:08.532-08:00The Best Book Reviews For Increased Book Sales<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFhlt3koUbcoNSEiNJsNwsXbRUwpbC1PLWknHe3PRpBigtF_wggzaShWN8Dub2e0yNVIhXuDeDSieqhidGVQMFvUnUfyTdR8A7PFXesPBmmfYvbKsDM0U433cTTZH2ss5HdDF0U4xSgAs/s1600/review+image.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFhlt3koUbcoNSEiNJsNwsXbRUwpbC1PLWknHe3PRpBigtF_wggzaShWN8Dub2e0yNVIhXuDeDSieqhidGVQMFvUnUfyTdR8A7PFXesPBmmfYvbKsDM0U433cTTZH2ss5HdDF0U4xSgAs/s400/review+image.JPG" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: large;">There’s one truth we are loathed to admit. Book
reviews no longer sell books like they used to!</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">It‘s a bold statement that needs quantifying and
of course there are exceptions, but in the main this post is aimed at the 95%
of traditionally published and indie published authors who struggle to get more
than a handful of reviews for their books. More importantly, it’s underpinned
by quantifiable data from our first white paper survey of over 1000 indie and
traditionally published authors, along with a sample of our reader subscribers.
We also need to be quite clear and say we are talking about crowd-sourced book
reviews with entities such as Fiverr and Amazons poorly regulated reader
reviews leading the way.</span></div>
<div style="text-align: justify;">
<br /></div>
<span style="font-size: small;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">It would be wholly disingenuous to say that these
reviews don’t have an impact on sells, but unless they run into the hundreds,
with a weighting towards 4 and 5 star reviews then the impact is predominantly
negative. There are three reasons for this. First the continuing purchase of
fake reviews by spurious authors periodically raises its head. Most recently
with Amazons action against fake reviews offered by sellers on Fiverr. Secondly,
a handful of reviews are readily discounted when they are all 5 star and add little
in terms of critical insight, and thirdly the impact of 1 star reviews is
proportionately greater than 5 star reviews, especially when they remain highly
visible and persist for perpetuity alongside your book.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Now we aren’t saying you should discount good
reviews, but it’s the quality of the review which increasingly leverages the
greater impact. That’s why the likes of Kirkus have continued to prosper, but
poorly worded, over the top reviews that lack genuine insight do little more
than act as fodder for publishers and authors to spin in their promotions. </span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Look at Facebook book groups. Often numbering tens
of thousands, in terms of members, with automated posts every couple of minutes,
the mind boggles at the number of 5 star book reviews which are touted. Click
on the link and in the majority of cases you will find the books sales ranking
leaves little to be desired. That book may have 20 or 30 glowing reviews, but readers
are becoming far cannier and a quick glance at a books sales rank and the way a
review is written speaks volumes. There’s an old saying that good reviews help,
at best, incrementally, and bad reviews hurt, at worst, incrementally but
rarely do statements like these come with any quantifiable evidence to support
them.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">It’s worth taking a breather here and looking to
the past. Yes, everything must change, but there are still lessons to be
learnt. Pre kindle and the advent of the eBook revolution a great book review
in the Times, Guardian or the Independent could propel an unknown author into
the limelight. It seemed every major and regional paper had a book review
section and their critics were held in high esteem. Now a days they are almost non-existent.
Yes, they have been replaced by countless thousands of book review bloggers and
websites dedicated to carrying the torch, but obscurity quickly prevails. In
many ways we have come to expect far too much from book review bloggers. They
are, in the main, the unsung heroes of the publishing industry, but reviews rapidly
disappear into their archives and far too often the impact is readily lost. Of
course, there are a few revered names in book reviews that endure, the most
obvious being the The New York Times Book Review and The Sunday Times book club
here in the UK, but look beyond them at the likes of Publishers Weekly and
authors predominantly pay hundreds of dollars for the privilege of a review
that engenders little real impact beyond book covers and author websites, whilst
free reviews seem weighted towards big name authors who attract readers to the
sellers site. It's no wonder then that authors game reviews on Amazon and the
like.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">So let’s return to where we started when we said book reviews no longer
sell books like they used to! Award winning author Scott Wilbanks says "No
matter how good a book may be, it doesn’t sell itself, not in today’s
environment where the number of new publications is in the thousands per
day. You simply have to promote. There’s no escaping it. And to do so
effectively, you need to leverage your voice” With the success of his debut
novel <a href="http://bookviral.com/shortlisted-for-2015-bookviral/4591767508">‘Lemoncholy
Life Of Annie Astor’</a> Wilbanks is an author who speaks from experience.</span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<span style="font-size: small;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">A well written, insightful and above all credible
book review is a great place to start, but it’s what you do with it that
ultimately distinguishes its ability to have a significant impact on book sells.
A powerful book review should not only be insightful and well written it needs
to be highly marketable. If in doubt, look to the film industry. Each new
release is preceded by a raft of reviews from notable reviewers that offer
glowing testaments. They also form the backbone of most prerelease marketing
strategies, leveraging the full power of the web and SEO. Unfortunately,
woefully few authors have the breadth of knowledge to leverage SEO to its
fullest potential and it’s placing many of them at a distinct disadvantage in
an increasingly competitive industry. Even those who amass a decent number of
reviews will not gain the impact they should if they simply rely on promoting
links that send potential readers to a buy page.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">It’s the right review that can propel an obscure
author into the limelight. Kirkus has been the gold standard for many years and
no one can deny that they’ve helped make a number of high profile bestsellers,
but at $425 for their standard service and a 7 – 9 week turnaround or $575 for
their express service and a 4-6 week turnaround there’s no commitment to long
term promotion and no refund if they give you a bad review. Authors need to be
selective in choosing partners to work with and more importantly need to find
review partners that will work alongside them to actively promote their books.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Now we criticized Amazons poorly regulated reader
reviews, but they have also provided authors with the means to maximise the
impact of their best reviews. It’s called Editorial and is available through
Amazons Author Central portal. If you are not using it you should be. Combined
with proper HTML formatting there is real advantage to be gained here with the
right reviews.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Of course, there will always be differing views
and as always we aim to spark meaningful debate. We believe that book reviews
no longer sell books unless they are highly leveraged using ahead of the curve
SEO, well written, and insightful. In our white paper survey we asked a number
of questions, from the authors we have worked with and a select number of our
subscribed readers. We think the data speaks for itself.</span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "times new roman" , serif; font-size: large; line-height: 107%;">We hope
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Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-34703595659754552122015-12-29T08:49:00.001-08:002015-12-29T08:49:48.713-08:00Book Marketing Strategy For Attracting New Readers<div class="separator" style="clear: both; text-align: center;">
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">A good strategy should never be set in stone,
especially in an ever-evolving industry such as publishing. As we move into
2016, Facebook, Twitter and Instagram still dominate the social media scene. It
doesn’t matter if you’re an established author, an emerging or aspiring one;
you need to have a social media strategy that goes way beyond a few scheduled
posts or curated content that has already appeared on countless post streams.
Now’s a good time to revisit the social media accounts of the authors you most
admire. Look at what they are doing and reach out to your current followers to
find out what they most want from your posts then use the information you
gather to build a mobile book marketing strategy.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Make no mistake. As an author you’re a brand and
this above all needs to drive your strategy. An impressive social media
following not only provides social credibility but invariably leads to
increased book sales and the all-important word of mouth boost all authors
need. You know you need to post regularly and engage with your audience, you
know you have to reach potential readers on an emotional level to truly engage
with them, but how do you do it without allowing your book marketing
initiatives to dominate your day and, more importantly, detract from your
ability to get words on the page. With the start of a New Year growing ever
closer there’s no better time to get an effective social media strategy place.
Given the eclectic mix of publishing genres, there’s no strategy that fits all
but here are our top tips to help you focus.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">#1 Stand out - Be instantly recognisable</span></b></div>
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<span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">From book covers to content you should first and
foremost be promoting a brand image that is instantly recognisable. One that
stands out in a sea of posts. This may seem obvious, but is your approach
consistent? How you use and present your promotional material is critically
important. Make consistency and reach your primary goal, but don’t put all your
eggs in one basket. You built significant followings on Twitter, Facebook and
Instagram but now is the time to step back and ask yourself if you favour one
more than the others? A busy post stream can be misleading, not always
trans<span style="font-family: inherit;">lating into new readers and while you can delve into analytics, they can
prove both costly and time-consuming in relation to the return they give.
Consider cross promoting content instead. It’s easy to sync and link your
social media platforms using software such as Hootsuite and your ability to
reach potential new readers will grow exponentially with a single post. By
working smarter you achieve more, but try and focus on the bigger picture
instead of getting bogged down in the detail. The big three social media
platforms are simply cogs in your marketing machin</span>e and <span style="font-size: small;"><u>l</u></span>ike any well-oiled machine,
you don’t need to look under the bonnet as long as it’s working.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">#2 Be a winner – put business first.</span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">If you want to get to the top, you need to know who
you’ve got to beat to get there. As authors, we like to think of ourselves as
being part of a warm fuzzy community where everyone one helps each other out,
but if your serious about selling your books en masse you need to put business
first. Like any successful business, you need to analyse your competitors. No
one will willingly give you their formula for success, no matter what they say.
It’s a dog eat dog world out there, and anyone who’s made it to the top wants
to stay there as long as they can. Start by identifying things your competitors
are doing which are relevant to you and use them to leverage advantage and grow
your reader base.</span><br />
</div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Always remember that a competing authors readers
can quickly become yours if you have a strategy in place to pursue them. Take a
critical look at their content, how often they post, where, what levels of
engagement they are achieving, where it comes from and what kind of content
they post to achieve it. Cherry pick what’s relevant to you and trial something
similar to see if it works for you.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">#3 Image is everything! </span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Never forget that your timeline is a story in the
making. Think about it in the same way as writing a book. If you wrote a book
that skipped from genre to genre, introduced characters that had no relevance
to your plot or had a narrative that seemed to be strung together out of random
words, your readers would abandon your book within the first few chapters. Are
you creating a story that people will enjoy following along your time line as
it grows and evolves? Is it a story they will want to talk about and share? Get
your timeline right and people will want to read your books because they are an
extension of who you are, and they’ll be keen to find out more about you, but
always keep your brand image to the forefront of everything you do.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<div style="text-align: justify;">
<span style="font-size: small;">We started this post by saying a good strategy
should never be set in stone, especially in an ever-evolving industry such as
publishing, but you absolutely must have one if you are serious about growing
your reader base. Keep it fluid and revisit it at least once a month as change
is a constant factor that might well impact your approach. We’ll revisit strategy
in subsequent posts, but in the interim hope we’ve given you food for thought. <span style="font-family: inherit;"><span style="font-family: inherit;">We'd also like to draw your attention to
the 2015 BookViral Book Awards. <span style="font-family: inherit;">We value originality <span style="font-family: inherit;">and great writing. I<span style="font-family: inherit;"><span style="font-family: inherit;">f</span> you are confident your book meets<span style="font-family: inherit;"> our expectations you can enter it by clicking on th<span style="font-family: inherit;">is link <a href="http://bookviral.com/2015-book-award/4590635695" target="_blank"><span style="font-family: inherit;">2015 BookViral Book Awards</span></a></span></span></span></span></span></span></span></span></div>
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</div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-32182893298988404292015-12-24T11:48:00.000-08:002015-12-24T11:48:41.446-08:00Viral Book Marketing - Creating the foundations for viral book sales.<!--[if gte mso 9]><xml>
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Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
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<br />
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;">Success as an author often hinges on catching the
‘perfect storm’ which means creating the right foundations for a book to go
viral. Let’s be absolutely clear at this point and say no one can make a book
go viral. Despite a plethora of ‘guru’s’ who are happy to help authors part
with their money, going viral in the real context of the word should be an aspiration
and is never a given, but you can load the odds in your favour.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: inherit;">With continuing innovations in modern technology
and ever easier access to the web, content is king when it comes to grabbing a
potential readers attention. For authors, especially those who are self-published
and often have a limited marketing budget behind them, the overriding drive of
content marketing is to spread the word, utilising the often overwhelming and
vast power of the World Wide Web. It’s an undeniable fact that more and more
authors get discovered by agents and send their book sales into the
stratosphere just by posting something that hits the right note of accord at
the right time. The problem is that everyone seems to be mimicking everyone
else and worse still, automating it with the same content that countless others
are posting.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: inherit;">You wrote an original book, your words
differentiate you and make you interesting, it should be the same when it comes
to content marketing, but where do you begin? How do you stand out and get
ahead of the curve? It’s been the subject of countless books, but the truth is
it’s really quite simple to ensure you have the right foundations in place.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: inherit;">We’re going to keep it succinct with just six key
points to maximise the return on every post you make, but don’t underestimate
the value of what follows just because we haven’t gone into rafts of detail.
Here we go:-<b> </b></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: inherit;"><b>#1 Always
be aware of what’s trending</b></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;">Everyone is short of time. Your readers want the
point of a post to stand out so they can digest it without mulling over oodles
of text. Current trends already have the attention of readers and trends make
Social Media buzz. Whether it’s Twitter, Facebook or any of the other heavy
hitters, take a couple of minutes a day to find out what people are
#TalkingAbout and ask if there is any way you could make your content relevant
to that audience. If you can then you will have a far better chance of making
your post viewed by potential readers because you are tapping into something
they’re already interested in.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><b>#2 Do readers want what you are
posting?</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;">We’ve heard it a thousand times. Social media is
about being social and it’s true, but whilst posting something personal is
great, always remember that the success of your content marketing is measured
on the willingness of those who see it to share it with their friends. Take a little
time to surf the Facebook or Twitter streams of authors who have a really engaged
following. You should be taking note of the ones who get hundreds of retweets
or shares because the<span style="font-family: inherit;">y are </span>achieving the Word of mouth exposure that you need to leverage
a viral marketing platform for your books.</span></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: inherit;"><b>#3 Be inspirational</b></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;">Readers quickly get wise to self-absorbed,
limelight hungry posts. As much as you may want to, never tell a potential
reader how great your book is. Even posting the latest 5 star review from
Amazon can come across as boorish. Many bestselling authors, especially those
who are self-published, talk about anything but their books. Look outside of
the publishing industry for innovative approaches that inspire a connection
between your words and what your potential new readers want. Don’t just write
another blog post, share your journey and what motivated you to write. Be
someone that inspires admiration and people will want to read your books
because they are an extension of you.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><b><br /></b></span></span></div>
<span style="font-size: small;"><span style="font-family: inherit;"><b>
</b></span></span><br />
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: inherit;"><b>#4 Optimize for
success!</b> </span></span><br />
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;">Failure
to optimize your posts will most certainly condemn them to obscurity. You need
to fine tune your content with keywords and tag them with the aim of them being
found on the first page of any search engine. This way, you give your content
longevity and discoverability. Ask yourself, how many times do you really
venture past the first page of search results? It doesn’t matter how great your
content is, if people can’t find it then it’s not working for you. Too many
authors rely on Facebook and Twitter because of their immediacy. They can see a
like or a share, but Facebook and Twitter posts typically have a short and
finite lifespan where as if you can get your post on the front page of a search
it can be there for months, even years, depending on how popular it is.</span></span></div>
</div>
<span style="font-size: small;"><span style="font-family: inherit;"></span></span><br />
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<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><b>#5
It’s all about the timing.</b> </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">If you haven’t seen it, watch <a href="https://www.youtube.com/watch?v=WO4tIrjBDkk" target="_blank">Al Pacino’s speech</a> in
Any Given Sunday. It’s simply brilliant and it articulates the critical
importance of timing. Yes, he may be talking about football, but the analogy
holds true for your book marketing.
You’ve written a brilliant attention grabbing headline, together with an
inspirational post and by simply posting it at the wrong time it only reaches a
handful of people. You’ve not only wasted your time writing it, you’ve potentially
lost a host of new readers who may never find your books. Always look at the
clock before publishing your post. Consider your demographics. You are posting
to the World Wide Web and your next reader could be in the USA, Great Britain
or Australia<span style="font-family: inherit;">. S</span>o invest your time to analyse how much activity your chosen
social media channel has on specific times, to ensure maximum exposure for your
next post.</span></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: inherit;"><b>
</b></span></span><br />
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><b>#6 Don’t try too hard!</b> </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">This might sound a little contradictory, but the
worst thing an author can do is try too hard. Potential readers can sense
desperation and you should never, under any circumstance, ask someone to like,
view or even share something. They might do it once, but unless you give them an
extremely powerful reason to keep doing so you will probably burn far more bridges
than you build. Think of your content marketing as dangling bait and be
patient. Yes, there are people who achieve overnight viral status on social
media platforms, but they are the exception and invariably a significant element
of that success is luck. At the beginning of this post we used the term
‘perfect storm’. Just because you posted brilliant content doesn’t mean it will
automatically garner the audience it deserves. Think of going viral as a
‘perfect storm’. A number of factors need to come together at the very same
time. They aren’t something you can control, but you can load the odds in your
favour.</span></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: inherit;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="font-family: inherit;">So there you have it. Six critical elements that
will help ensure your content is retweeted, commented on, shared and
talked about as you create the right foundations for a book to go viral.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: inherit;"><span style="font-family: inherit;">As always, it's great to have made the connection with you and we hope we have given you something to think about. We'd also like to draw your attention to the 2015 BookViral Book Awards. <span style="font-family: inherit;">We value originality <span style="font-family: inherit;">and great writing. I<span style="font-family: inherit;"><span style="font-family: inherit;">f</span> you are confident your book meets<span style="font-family: inherit;"> our expectations you can enter it by clicking on th<span style="font-family: inherit;">is link <a href="http://bookviral.com/2015-book-award/4590635695" target="_blank"><span style="font-family: inherit;">2015 BookViral Book Awards</span></a></span></span></span></span></span></span></span></span><br />
</div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-22262427628442950542015-09-10T01:19:00.000-07:002015-09-10T01:19:27.407-07:00Increasing Book Sales Using Social Media<div style="text-align: justify;">
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<span style="font-size: small;"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieNSL1SVeJ1zKLwWva2ApaSl_z4dmdgg6PsJK7SsvtzzpIh9vWQvn4Jxu6n5w5pFLte09Uquo8ZeY0n_ZcMqiFc6bQMOGg6O73k2I2yDP7ZiOFnYL8Ip25smR1Xrc0aIXNryjacP836uQ/s1600/post.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieNSL1SVeJ1zKLwWva2ApaSl_z4dmdgg6PsJK7SsvtzzpIh9vWQvn4Jxu6n5w5pFLte09Uquo8ZeY0n_ZcMqiFc6bQMOGg6O73k2I2yDP7ZiOFnYL8Ip25smR1Xrc0aIXNryjacP836uQ/s400/post.JPG" width="400" /></a></div>
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<span style="font-size: small;">Social Media is rapidly becoming the mainstream marketing medium for all industry sectors and for authors it has become essential for building reader awareness. Unless you have been on a desert island for the last 10 years you can’t log on to Twitter or Facebook without finding an author tweeting about their latest book. Readers will often make purchasing decisions based upon the strength of a post, whilst a carefully structured social media campaign will certainly generate brand awareness amongst an ever growing online community and reader groups. In fact, social media has become so powerful in terms of book promotion that it’s rare for an author to make it into the spotlight on the strength of a book alone. Few author’s would disagree that social media can contribute to significant increases in book sales, but when presented with a dearth of information and an ever growing number of ‘book guru’s’ quick to share their knowledge, it can often be overwhelming. Whilst it would be nice to think so, there really isn’t a one stop social media strategy that works for all genres and the majority of authors, keen to promote their books, find themselves learning by trial and error. To a degree this is unavoidable, but there are 6 key elements you should keep to the fore front when developing your social media strategy if you hope to reap the rewards. These are listed below, but before you read on, stop and make sure the next sentence really sinks in. Building a social media presence takes time and perseverance; the old adage ‘Rome wasn’t built in a day’ holds true here and you need to have realistic expectations. Now read our 6 top tips for developing your social media strategy and achieving your social media goals. </span></div>
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<b>Make a Commitment & Stick to It!</b> – Developing and implementing a social media strategy takes an investment in time and creative input. It isn’t something you can approach haphazardly and expect to see meaningful results. Expect to commit a minimum of two hours a day. It isn’t simply a question of sending a few automated tweets or bulk loading links to be posted on Facebook groups. If you think this is the way to long term and consistent sales then you are mistaken. Social Media is first and foremost about differentiating yourself. It isn’t enough to simply go through the motions. A social media campaign should add value and your content must be intrinsically interesting to the reader. It should have organic growth potential so that people want to share your posts and above all it needs to be consistent. Going hell bent for leather with blogs and twitter posts for a month before going quiet for a couple of months because you are not seeing the results you want will not grow any kind of engaged audience.</div>
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<b>Smart targeting</b> – In developing a social media strategy you must know who your target audience is. Simply following people on Twitter to build ‘social credibility’ doesn’t cut it. You could have 100k followers on Twitter, but if they are not your target audience then your message will simply fall on deaf ears. There are some great tools for authors to help find your target audience. They include Tweepie, Twitter, Hootsuite and Massplanner which will allow you to use demographic data to pinpoint readers with an active interest in your genre. Once pinpointed you can tailor your social media content for a genre specific niche. </div>
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<b>Keep it simple</b> – There can be little doubt that the social media platform you use will impact your ability to reach your niche audience. Twitter, Facebook, Pinterest and Instagram spring readily to mind and whilst these are giants in social media terms there are many more established and emerging platforms from which to choose. There’s an old adage, ‘too many cooks spoil the broth’ and you would do well to keep this in mind. Because the likes of Twitter and Facebook are so accessible they are heavily used by authors and the competition is fierce. Popular Facebook groups for book promotions will have a new author post every 30 seconds
and this will severely limit your ability to reach a particular audience. The key to being noticed is to differentiate yourself and visual posts garner greater impact. These could be images or infographics, but with stiff competition they should always be of a high quality. Select just three platforms for your social media strategy and use the analytics they provide to assess their effectiveness in reaching your desired audience but don’t be too quick to abandon a platform if you don’t see immediate results. It takes time to build a presence and consistency is a critical success factor. </div>
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<b>Content is King</b> – Your potential audience is already spoilt for choice with countless blog posts, tweets and articles vying for their attention. At times it can appear overwhelming, but you need to remember that social media is about building trust, and there is no better way to build trust than to write about what you know. Share your tips with other writers, remember that writers are readers too, post excerpts from your book, and find high quality images that help articulate your writing. Your primary aim with content should be engagement. Engaged readers will want to know more about you and are more likely to purchase your books. If you read only one book on the subject read The Content Machine by Dan Norris. Not only inspirational, but a genuine fountain of knowledge you would do well to refer to. </div>
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<b>Become a prolific presence</b> – This might fly in the face of advice you have seen elsewhere, but you really need to post daily or at the very least meaningfully engage with your followers. People are inundated with new content and an absence of a few days to a week will see their attention turn elsewhere. Once you have your audience’s attention you have to hold them. The key here is to be authentic. Give them a glimpse of the real you. Respond to posts, like other posts, but whatever you don’t sell. If people like what you have to say they will explore your books, it should be a natural progression. You might be tempted to outsource your social media content and engagement, this is certainly an option for some authors, but you will lose your distinct voice and this often comes at the detriment of long term engagement. </div>
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<b>Explore new mediums</b> – Great content will get shared, but only if it can be found, it really is that simple. The authors who seized the marketing opportunities presented by Twitter and Facebook when they were in their infancy had a far greater advantage than authors using the same platforms today. There was a lot less competition at the time and it was far easier to get noticed. Keep up to date with emerging social media trends and platforms, pick the right one and you will leverage competitive advantage by being in at the start of something new. As an author you always need to be thinking of new ways to grow your visibility in the marketplace
At this point let’s remember where we started. We said that social media is rapidly becoming the mainstream marketing medium for all industry sectors and for authors it has become essential for building reader awareness. Few would argue with this statement and whilst it is an incredibly important element of your overall book marketing strategy we are not yet at the point where you should ignore traditional and online advertising mediums. All should form part of a comprehensive marketing plan that aims to connect with potential readers. </div>
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We hope this post proves informative and we look forward to connecting with you again in the near future.<br />
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<b>John Reese for BookViral.
</b>Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-34305712620172159262015-07-10T11:22:00.000-07:002015-07-18T05:19:36.068-07:00How to Increase book sales without Amazon<span style="font-size: small;"> </span><br />
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<br />
<div class="p0">
<span class="c0">A week doesn’t pass by without an author asking us
how they can improve their website visibility. It’s incredibly important for
authors and often neglected amidst the lure of Twitter, facebook and other
social networking sites, but here’s the thing. Improving the organic visibility
of your website by attracting readers who are genuinely interested in your
genre can make a massive impact on the number of books an author sales. Simply
using a bullhorn on facebook or Twitter is not only time consuming, but more
and more people are hitting the mute button.</span> </div>
<div class="p1">
<span class="c0"> </span> </div>
<div class="p2">
<span class="c0">If you’re someone who starts shaking when it comes
to promoting your website or SEO leaves you tongue tied, don’t panic, it really
is very easy to do and for a minimal investment of your time the result can be
staggering. Before we get started though, let’s just be clear on a couple of
points. The first is that building an organic presence (one where potential
readers discover your site through a search engine like Google) takes time and
you should assess your success over a 3 month period. Secondly, content is
king!</span> </div>
<div class="p3">
<span class="c0"> </span> </div>
<div class="p4">
<span class="c0">Now, here at BookViral, we always believe in keeping
things simple and there really are only 6 key actions you need to take. Here we
go..</span></div>
<div class="p6">
<br /></div>
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<br />
<ul>
<li><span class="c0">If you want to stand out you have to produce
engaging and original content that’s regularly updated and provides your
potential audience with a genuinely interesting reader experience. If your
content fails to engage, you won’t build a loyal following for your site.
The simple fact is that when readers find resources interesting and
informative, they are far more likely to engage with future content and share
your words among their own networks. This is the basis of all important link
building which in turn encourages new visitors to your site and potentially
turns them into new readers and fans of your books. Google and the other major
search engines love quality content and reward it by pushing the originating
site higher up its search rankings. In short, this means more visibility for
you and your books. </span></li>
</ul>
<ul>
<li><span class="c0"></span><span class="c0">You need to get more related sites to link to your
website. This is known as creating inbound links and they help search engines
clearly define your niche. They can also increase the trust and authoritative
quality of your site which will give your site a high degree of credibility.
The caveat here is that inbound links must be from sites that are performing
well. Again, you must produce engaging and original content, because why invest
time leading targeted visitors to your site if you can’t get them to stay? </span></li>
</ul>
<ul>
<li><span class="c0"></span><span class="c0">In addition to inbound links you need to build your
internal links, these are links that lead your visitors from one page or post
on your website to another. Far too often these are neglected, but think of
them as guides gently steering visitors through your website, keeping them
engaged with relevant and related content. You managed to hook them with an
interesting post title, now you want to keep them. They also contribute to site
links, which are the sub-links that appear in a search engine below your main
page link. Again the fundamental element to making these work for you is
writing great content which is not only interesting, but powerful enough for
them to want to share on their own sites or through their social media
accounts. Combined, internal and outbound links help search engines build a
greater understanding of the content on your site and determine how engaging
it’s likely to be to your visitors, but as always there’s a caveat. You need to
use linking appropriately. Excessive and in particular poor quality linking,
will likely reduce the credibility of your site and could be penalized by
search engines. </span>
</li>
</ul>
<ul>
<li><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Crucial
to developing your own SEO strategy is understanding what works for those
sites that have already built a significant following. Publishing is an
extremely competitive business to be in and fellow authors are your
competitors. Understanding your competitors’ marketing strategy and learning
what works for them isn’t something you can ignore if you’re serious about
growing your readership. We could list several reasons why analysing your
competition matters, but the most important is that competitor analytics allows
you to benchmark and put your own site analytics into context. There are a host
of tools and services out there which can help you do this, but you should make
Google Analytics</span><a href="http://www.google.com/analytics/" target="_blank"><span style="color: windowtext; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;"> </span></a><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">your starting point. They take a
matter of minutes to set up and will provide you with a clearer understanding
of what metrics are important, which of your pages are working for you and an
informed indication of industry trends. As the old adage goes, knowledge is
power and in this case it helps inform your overall marketing strategy, helping
you choose the content likely to feature high on Google’s search results and
helping to increase the number of high value visitors to your site. </span></li>
</ul>
<ul>
<li><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">By doing
a little keyword research you can understand what your audiences are searching
for. Think in terms of supply and demand. Find out what your potential visitors
want and give it to them. Keyword research is simply learning to speak your
customers’ language and how they ‘speak’ when searching the web. Again there
are many tools out there to help you in your research, but we suggest starting
with Googles Adwords Keyword Planner Tool. It’s free to sign up and you don’t
have to spend any money to use the analytics they offer. Once you’re
comfortable with the concept and the way keywords work you can optimize your
site for them. </span>
</li>
</ul>
<ul>
<li><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">With the
continuing evolution of the publishing industry, SEO is a critically important
element of your marketing strategy. It deserves a significant amount of your
time and is ignored at your peril, but SEO shouldn’t just be about promoting
your website. It’s also about making your site better for your future readers
and fans who can use it to connect with you. Developing an SEO strategy that
ignores the personal touch and fails to provide a meaningful user experience
will drastically reduce your ability to attract visitors and ultimately convert
them to readers. </span>
</li>
</ul>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">So there
it is, short and to the point, we hope you find it useful and as usual we
always appreciate your thoughts and any feedback you care to give us. </span><b><span style="font-family: "Times New Roman",serif; font-size: 24.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-font-kerning: 18.0pt;"></span></b></div>
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Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-57195152292284722742015-06-22T04:06:00.001-07:002015-06-22T04:06:39.683-07:00Why many authors incomes might be going south with Kindle Select!<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
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font-family:"Times New Roman",serif;}
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<![endif]-->
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<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Amazon’s
recent letter to writers who publish through its Kindle Select program told
them that the formula was changing because of their concern “that paying the
same for all books regardless of length may not provide a strong enough
alignment between the interests of authors and readers.” It’s an interesting
development, but one can’t help wondering what the real reasons for such a
drastic change are. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">At
present, Amazon distribute a pot of money to those authors who have submitted
their books to its Kindle Unlimited and Kindle Lending Library irrespective of
genre or page count, but in this new scheme authors will be paid for each page
that remains on the screen long enough to be read in full the first time a
customer reads the book. At first glance what this new system seems to do is
reward authors who write page-turners; books that can keep the reader hooked.
This makes book length a critical factor for authors looking to leverage the
power of Kindle, but with one well aimed boot Amazon has potentially decimated
an income stream for many children’s book authors and short story writers.
Whereas up to now a children’s picture book with 36 pages would receive the
same pay out per book as door stop novel the rewards going forward are going to
be miniscule by comparison.</span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Considering
how Amazon has been promoting its Kindle Kids Book Creator we can’t help
thinking Amazon have just scored a home goal, not to mention given the finger
to many children’s authors who have supported their program. Of course there
are always two sides to every story and as is often the case perhaps we have to
dig deeper for the truth. One thing Amazon have never been forthcoming about is
the number of books read versus the books downloaded through its Kindle
Unlimited and Kindle Lending Library platforms. When you pay up front, readers
tend to be less arbitrary about the books they download and as is the case with
free kindle downloads there are a significant proportion of books downloaded
that are never read. When you look at it from this perspective Amazon is
actually being very clever, but a good book is a good book irrespective of
length and penalising authors on page count seems highly unfair and a sure fire
way of alienating a significant proportion of authors who have derived an
income from the existing system of remuneration.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">As always
we like to play devil’s advocate and stimulate conversation on topics of
interest, so please share your thoughts and don’t forget to nominate a book for
us to consider for a spotlight review.</span></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-32938139027838306112015-06-21T11:26:00.000-07:002015-06-21T11:26:02.970-07:00The future for eBooks<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWrCalpMaW7dpC6MMMASsPKnpirSL332SWqK1kkbpnwYVt1odpVH3CLxkFhdYb4EIOuBbQ-s4GqSTvZMI6W8fB6xJu8C1fRmoB6PMVmwOrDz-19r3qsXX7sFAcYtRBO0akHqJu_6hL2c/s1600/The+future+of+kindle.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWrCalpMaW7dpC6MMMASsPKnpirSL332SWqK1kkbpnwYVt1odpVH3CLxkFhdYb4EIOuBbQ-s4GqSTvZMI6W8fB6xJu8C1fRmoB6PMVmwOrDz-19r3qsXX7sFAcYtRBO0akHqJu_6hL2c/s320/The+future+of+kindle.JPG" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Let’s be
honest, publishing is an incredibly tough business to be in. Novels are by
their very nature highly subjective, what appeals to one reader certainly won’t
appeal to another and that’s before they wade through the avalanche of self-published
books being released on a daily basis. Few authors would disagree that it’s
becoming increasingly more difficult for readers to separate the wheat from the
chaff, which in turn makes it harder for authors to build a substantial
following. The debate continues to rage as to what the ultimate impact of eBooks
will be on the publishing industry, but here at Book Viral we do like to
speculate.</span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">There
seems to be a weight of opinion that by the end of this decade self-published eBooks
will account for 50 percent of the eBook market. If you were given to gambling,
you might like the odds, but is our love affair with eBooks and self-publishing
really here to stay? Trends change and if history has taught us anything, it’s
that nothing is written in stone. Major players such as Amazon have a vested
interest in convincing us that eBooks are the future, but then again it was a
popular belief that home video would kill the cinema. It didn’t because quite
simply there’s nothing to compare with the experience of the big screen. When
you go to the cinema you can be fairly confident that a film making it to
general release is going to be of a certain quality. Sound, picture, the acting,
they combine to make the experience. With books the experience comes from a
good story which is significantly marred by poor editing, lack lustre prose,
dire copy and flawed formatting, not to mention a dodgy cover. eBook sales may
be increasing, but with it the gate keepers of the publishing industry have
shut up shop. Amazon show no interest in adopting the role and as a result too
many readers are discovering books that fall far short of the proverbial mark. </span></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">So here’s
our question for you. Will the eBook evolution continue unabated or will
readers, tainted by a deluge of poor quality books, turn the tide in favour of traditionally
published books as a guarantee of quality? Now before you answer, take a deep
breath. We’re just playing devil’s advocate. We aren’t saying that self-published
books are poorly written, far from it. The indie boom has introduced reader’s
worldwide to an incredible number of amazingly talented writers, we’re just
asking you to consider the eBook experience from the readers perspective and
what proportion of the publishing market you think they will command in 2020. Let
us know your thoughts and recommend a book for us to feature in one of our
spotlights.</span></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0tag:blogger.com,1999:blog-4870585530247555443.post-29195712052145833712015-06-21T05:32:00.000-07:002016-06-09T09:01:36.655-07:00The Secret Of Viral Book Sales<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9F-YuvVss0xzPpp7rTqN72cUZ0J6FP8PDN1jDlo-T7k450sKgUWj3r0PiVQ6F6GUrfA6SJnM0lE_Wv6WOsqXZBZA1PE9nYwpSF2uR4uk_efcAyLUBRw8x5Tk0GNM7HM73sXLp-j4yrgY/s1600/bvb1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9F-YuvVss0xzPpp7rTqN72cUZ0J6FP8PDN1jDlo-T7k450sKgUWj3r0PiVQ6F6GUrfA6SJnM0lE_Wv6WOsqXZBZA1PE9nYwpSF2uR4uk_efcAyLUBRw8x5Tk0GNM7HM73sXLp-j4yrgY/s400/bvb1.JPG" width="400" /></a></div>
<br />
<h2 style="text-align: center;">
</h2>
<br />
<span style="font-size: large;"><span style="font-family: inherit;">Why do some books go viral while the vast majority fall flat? You might think it's about advertising. You might think it's about having a great book or an original idea that inflames the imagination of its readers, or you might think it's luck. Yet what is undisputable is how word of mouth and social influence increasingly combines to drive people to talk about and share the books they have read. </span></span><br />
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">With every passing day social media quickens the pace at which information is diffused. There was a time you used to have to share with one person who shared it with someone else, but now with the click of a button, you can share your favourite read with thousands of virtual friends through the power of Twitter, Facebook, Pinterest and many more emerging micro sites.</span></span><br />
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">As an author set upon the road to literary success there has never been a better time for self-promotion, nor a larger number of would be publishing gurus willing to share the secrets of their success. In many cases they represent the dark underbelly of self-publishing. Not all of them, there are some genuine trail blazers out there like Guy Kawasaki and the likes of Jonah Berger, but when faced with the cold hard reality of book marketing it is very easy to be beguiled by someone selling the answers you are seeking. The answers to questions you most likely never knew to ask whilst writing your book, but became ever so important once you broke into print. In short, how to promote and publicize your book and in doing so create the foundations for viral sales. </span></span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">You can always tell who these amazingly insightful people are because they are all selling success. You just buy their book, follow their advice and you can achieve meteoric books sales with just a few hours work! The reality is that the only people who see a significant spike in their book sales are the authors of these books, who to their credit have realised how difficult it is to make a living out of writing fiction. They prey on your dreams of “becoming a bestselling author” and even though that voice at the back of your mind is begging for a reality check, you buy because you need what they are selling. Our favourites are those 'gurus' who tell you how to sell millions of ebooks when a quick look at their sales rankings on Amazon reveals the true and often paltry scope of their abilities. These are the same characters you will find on Twitter and Facebook claiming they can get you thousands of real followers and likes when they only have a handful themselves. In short, charlatans abound in the world of self-publishing. You may get lucky and find a short cut to the top, but with some 90% of self-published authors only ever selling a handful of their books, the odds are against you finding instant success in a book of secrets sold for 99 cents!</span></span><br />
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">Despite what mass media might have us believe, there is no such thing as an overnight success. There is simply the point at which all your hard work becomes widely recognised and often that point is many years in the making. Success as an author is not about quick wins, it is about building a solid and diverse foundation upon which to build a successful author platform. It acknowledges the role of luck in conquering the odds to achieve success as a writer, but stacks the odds in your favour by ensuring you have done everything possible to position your book to go viral. </span></span><br />
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">There is an old adage that all writers should have emblazoned on their hearts – Publicize or Perish. Seasoned authors understand the truth of these words and combined with the art of promotion they form the singular formula for success and the foundation upon which your book is most likely to go viral. To an author it is as important as E = MC2. It isn’t a mathematical formula, but a powerful aide memoire:-</span></span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"> P + P = BV2 P(Promotion) + P(Publicity) = BV2 (Book Virility)</span></span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">It’s so simple. Promote your book so that people are aware of it. Promote it to the right people and you gain publicity as news of your book spreads by word of mouth. Gain enough publicity at the right level and there is a real possibility your book will go viral. You can dress this succinct summary up in a thousand different ways and add fancy sounding theories, but the bones of the facts still remain. </span></span><br />
<span style="font-size: large;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: inherit;">We will explore this in more detail in a future blog post. To make sure you don’t miss it, simply choose subscribe and don't forget to submit your book for review. You can do this from through our menu at the top of this page.</span></span></div>
Anonymoushttp://www.blogger.com/profile/03994528084311461081noreply@blogger.com0